Content and Awareness.
Content is king. It’s a message as old as time (almost) but still rings true today – good content really is what sets your business apart from competitors. And yet, it’s not quite as straightforward as it would seem.
Perhaps you’re low on resources and don’t have the bandwidth to plan, create and deliver the compelling content that you know will make an impact. Or perhaps you want to go the extra mile for special projects and campaigns to cut through the noise and resonate with your target market.
Our team can help you create and plan engaging content to be delivered to our audience and through your own channels.
What we can offer.
Thought Leadership
An invaluable tool to help cut through the noise and position your key executives as experts in their field, thought leadership is a well-tested B2B tool. We can act as an extension of your team to create compelling thought leadership that boosts your organisation’s reputation and visibility and demonstrates your drive for innovation.
Premium Features
Our premium feature slots can be a strategic investment for businesses looking to increase visibility, credibility and reach their target audience more effectively. These features enable clients to further promote their organisation.
Content Hubs
A dedicated hub for your content hosted on our relevant website. Feature videos, thought leadership, blogs, news articles or company updates and keep readers informed about why they should be considering your services to help address their challenges.
Content Series
Sometimes, you can’t say everything you need to in just one article. We can help plan a content series over three, six or even 12 months, that allows you to dive deeper into the key areas you want to explore, aligning with your key message and overall objectives to ensure ROI.
Interactive Assets
We understand the importance of making an impact – and sometimes that requires more than words. Our team can help create interactive whitepapers and assets that encourage interaction. That whitepaper you’ve been thinking of drafting? Our team can create an interactive version that is bold and visually appealing to readers, leaving a lasting impression.
Thought Leadership
An invaluable tool to help cut through the noise and position your key executives as experts in their field, thought leadership is a well-tested B2B tool. We can act as an extension of your team to create compelling thought leadership that boosts your organisation’s reputation and visibility and demonstrates your drive for innovation.
Premium Features
Our premium feature slots can be a strategic investment for businesses looking to increase visibility, credibility and reach their target audience more effectively. These features enable clients to further promote their organisation.
Content Hubs
A dedicated hub for your content hosted on our relevant website. Feature videos, thought leadership, blogs, news articles or company updates and keep readers informed about why they should be considering your services to help address their challenges.
Content Series
Sometimes, you can’t say everything you need to in just one article. We can help plan a content series over three, six or even 12 months, that allows you to dive deeper into the key areas you want to explore, aligning with your key message and overall objectives to ensure ROI.
Interactive Assets
We understand the importance of making an impact – and sometimes that requires more than words. Our team can help create interactive whitepapers and assets that encourage interaction. That whitepaper you’ve been thinking of drafting? Our team can create an interactive version that is bold and visually appealing to readers, leaving a lasting impression.
Thought Leadership
An invaluable tool to help cut through the noise and position your key executives as experts in their field, thought leadership is a well-tested B2B tool. We can act as an extension of your team to create compelling thought leadership that boosts your organisation’s reputation and visibility and demonstrates your drive for innovation.
Premium Features
Our premium feature slots can be a strategic investment for businesses looking to increase visibility, credibility and reach their target audience more effectively. These features enable clients to further promote their organisation.
Content Hubs
A dedicated hub for your content hosted on our relevant website. Feature videos, thought leadership, blogs, news articles or company updates and keep readers informed about why they should be considering your services to help address their challenges.
Content Series
Sometimes, you can’t say everything you need to in just one article. We can help plan a content series over three, six or even 12 months, that allows you to dive deeper into the key areas you want to explore, aligning with your key message and overall objectives to ensure ROI.
Interactive Assets
We understand the importance of making an impact – and sometimes that requires more than words. Our team can help create interactive whitepapers and assets that encourage interaction. That whitepaper you’ve been thinking of drafting? Our team can create an interactive version that is bold and visually appealing to readers, leaving a lasting impression.
Content and Awareness Example
Client name: SpiderSILK
SpiderSILK sought a solution that would enable the company to reach key decision-makers at SMEs in the Middle East via original, compelling content.
The Lynchpin Media team worked with the client and agency to pre-prepare a series of questions aligned with the key messaging for the campaign. We conducted a video interview online, with the content then transcribed for the cover of Intelligent SME.Tech’s October edition – which was distributed to the client’s target market in physical form at GITEX Technology Week, as well as digitally.
The campaign included a total of two articles published in Intelligent CIO Middle East and Intelligent SME.Tech, with all content promoted on supporting websites and newsletters. All content was also shared across social media channels to ensure maximum impact.